COURSE DETAILS

Course Name : MSc Digital Marketing and Artificial Intelligence

Status : ACTIVE

50

Course Duration in year (s)

1

Course Fee

: €19,000

Total Semester

3

DESCRIPTION

Course Name : MSc Digital Marketing and Artificial Intelligence

The MSc Digital Marketing and Artificial Intelligence equips students with practical, technical, and operational skills in three key domains: AI fundamentals, transformative applications in Digital Marketing, and Project Management. It emphasises digitalising business processes, improving online communication, mastering UI/UX design, managing social networks, analysing marketing data, and automating processes. We also address ethical challenges in AI, providing technology management guidelines. This prepares students not only to augment business workflows but also to meet the evolving job market demands.